OUR ENERGY BAR
Not only is it a great food for outdoor activities, but it also helps you enjoy being active in your daily life to the fullest.
POW BAR does not contain sugar as a base ingredient for sustainable nutritional decomposition and absorption. Although sugar-based foods can provide a temporary and quick supply of energy, they also quickly run out of stamina, which can lead to hunger knock (*1). Hunger knock, which affects not only physical strength but also thinking and judgment abilities, can be fatal in outdoor activities and sports.
In addition, the sugar high caused by consuming too much carbohydrate can destabilize a child's mental state, and the decreased concentration caused by drowsiness can have a negative impact on work.
To prevent such sudden rises and falls in blood sugar levels, POW BAR is made using ingredients that do not upset the natural nutritional balance and is designed as an energy bar that is slowly digested and absorbed in the body.
Another advantage of POW BAR is that it can be eaten deliciously without freezing even in sub-zero environments such as backcountry skiing, mountain climbing in the coldest winter, and ice climbing.(*2) POW BAR is a powerful ally that will help anyone, anywhere to enjoy being active to the fullest.
*1 Hunger knock: A state in which the body becomes unable to move due to extreme hypoglycemia caused by prolonged intense exercise. *2 Fruit Nut Crunch may freeze during the baking process.
POW BAR is made in our own factory in Niseko Town.
By having our own factory, we can not only be particular about the ingredients we use, but also monitor and improve food waste and plastic usage during the manufacturing process, as well as the impact on the environment. Another advantage of having our own factory is that we can adjust production volume while monitoring market demand on a daily basis, allowing us to deliver the freshest POW BAR possible to our customers.
POW BAR uses only natural ingredients and does not use preservatives, so the manufacturing plant has strict regulations for hygiene management. Detailed protocols include filtering the air in the office and factory, cleaning and sterilizing the machines, wearing clean lab coats in the factory, and checking gloves every 30 minutes during production to make sure they are not torn. Because we are a small company, we are responsible for checking each and every ingredient and manufacturing process ourselves.
We hope to share the love and care that goes into POW BAR with as many people as possible.
