ABOUT US
EATING IS LIVING
To eat is to live. The body absorbs what we eat and becomes the power to move. And the food we eat is produced by the earth on which we live.
We believe that by using clean energy for our bodies and the earth, we can restore the natural environment to a better state, leading to a sustainable future.
Knowing your own body is knowing the Earth, so that we can live in harmony with this beautiful nature.
POW BAR, FOR THOSE WHO CARE.
OUR MISSION
Leading the packaged food industry in Japan,
Through eating, we will connect to a beautiful future for people and the earth.
The energy bar brand "POW BAR" was launched in 2019 in Niseko, Hokkaido, at the foot of the beautiful Mt. Yotei. Our members, who love the outdoors, are committed to using ingredients close to nature and making our products with love and care.
The reason we started making energy bars was because we wanted to create a food product that would balance the body and mind while playing in nature, working, or enjoying being active.
When you think about it, your body is made up of what you eat, what would you choose to put in your mouth?
Looking around the world, there are many options in the food industry, and you can make decisions based on what you buy and what you eat.
How is the food we eat made, what changes does it bring to our bodies, and is it good for the environment?
As a natural energy food company, we hope that by presenting food options, we can inspire many people to think about a beautiful future for people and the earth through "eating." And together, we want to change the world into a better place.
POW BAR is filled with delicious energy and lots of thoughts.
OUR VALUES
Our Five Values
1. NATURAL
Our bodies need clean ingredients that do not upset the natural balance. We prioritize the use of raw materials from companies and ingredients that have an organic stance, regardless of certification system.
2. TASTE
We treasure the smiles that come from eating something delicious. We never compromise on deliciousness, even in the selection of ingredients.
3. PLANT BASED
We do not use raw materials produced through conventional livestock farming, which places a burden on the global environment.
4. SUSTAINABILITY
Certified plastic negative by rePURPOSE GLOBAL, we collect 11 times the amount of plastic* used in each energy bar from beaches and nature, and process it into reusable materials or convert it into fuel instead of incinerating or landfilling it. We are constantly looking for ways to use plastic responsibly for packaging, reduce waste in our manufacturing process, and not just reduce or eliminate our impact on the environment, but make it a positive one.
*Bar/ 1.6g x 11.25 = 18g (equivalent to one 500ml plastic bottle, the global standard)
5. COMMUNITY
We aim to create an environment where we can respect diverse generations and lifestyles, value each and every person we work with, and create a community where the companies and individual customers that support POW BAR, as well as everyone involved, can be rich and happy.
POW BAR BRAND BOOK
What we value: ingredients, being active and having more fun just by changing the energy we put into our bodies, environmental issues, the future of food and community.
As a natural energy food company, we hope that by presenting food options, we can inspire many people to think about a beautiful future for people and the earth through "eating." We have created a brand book filled with many thoughts.
