3. Japan’s first “unbaked” energy drink

Your mouth tends to get dry when you exercise.

If you eat something baked at that time, it will remove even more moisture from your mouth, making it more difficult to swallow.

Especially for those who participate in outdoor sports, it is common to eat while moving, and in the mountains you cannot just gulp down the restricted amount of fluids.

This is also a problem that I have actually experienced when trail running, long hikes, and cycling.

I had a lot of exposure to the outdoors, and I kept in mind that in the professional world, you have to exercise your body in harsh environments and still replenish your energy.

"It has to be an energy bar that professionals can use."

I feel the same way about mountain gear, but as a beginner I know the importance of using high-end models.

Gear is important, but the energy you need to move your body is just as important.

Just by changing your energy, you change your performance.

We developed this product with the hope that Japanese people who enjoy the outdoors and sports would become aware of this fact.

From the prototype stage, we have worked with trail runners, road bikers, and backcountry skiers to develop something that can be used by professionals. Just like changing gears, anyone can improve their performance. And it tastes good too.

I believe so.

In the summer, it doesn't melt.

There is one bar that does have chocolate in it, but the chocolate chips are woven into it so they don't come out, which helps keep it from becoming mushy like a chocolate covered energy bar.

Compared to room temperature, it does become softer in hot places and slightly hard in cold places, but it is still delicious to eat compared to regular energy bars.